Pjur
Based in Luxembourg and founded in 1995, Pjur is the global leader in premium intimate lubricants.
Why choose Pjur?
Pjur is a German brand and world leader in personal intimate lubricants. Since its founding, Pjur has offered silicone-based and water-based formulas made with body-safe ingredients. Pjur lubricants are known for their silky texture, long-lasting effect and compatibility with sensitive skin. Explore the Pjur range on KissKiss.ch between 12 and 39 CHF with discreet delivery in Switzerland.
History of Pjur
Founded in 1995 in Luxembourg, Pjur (pronounced "pure") has established itself as the global leader in premium intimate lubricants. The company pioneered the development of medical-grade silicone-based lubricants, an innovation that transformed the market. Although headquartered in Luxembourg, all production takes place in Germany, in facilities certified to the strictest pharmaceutical industry standards. Pjur distributes its products in over 85 countries and holds a significant market share in the premium segment. The company's philosophy rests on formulation purity: no fragrances, no colourants, no unnecessary preservatives. Each product is dermatologically tested and certified. The brand has expanded its range over the years, moving from classic lubricants to delay sprays, massage gels and sex toy care products. Pjur has also developed a medical line, Pjur Med, specifically formulated for sensitive skin and post-surgical use. The company invests heavily in research and development, collaborating with independent dermatological institutes.
Our detailed review of Pjur
Pjur is the benchmark for lubricants on the Swiss market, and this reputation is deserved. The flagship product, Pjur Original, is a silicone-based lubricant of remarkable quality. Its ultra-slippery, long-lasting and non-sticky texture makes it one of the finest lubricants available. It contains no fragrances, glycerine or parabens, minimising irritation risk. However, note that silicone lubricants are not compatible with silicone sex toys, an important point to be aware of. For that purpose, Pjur offers the excellent Woman, a water-based formula specially designed for the vaginal mucosa. The Pjur Med range addresses users with particular sensitivities, featuring clinically validated hypoallergenic formulations. In Switzerland, expect to pay CHF 12 to 35 depending on size and range. This is more expensive than a supermarket lubricant, but the quality difference is tangible. Pjur Analyse Me, specifically designed for anal sex, is also a benchmark in its category, featuring a natural relaxing agent. The only genuine criticism of Pjur is the absence of affordable trial sizes. When first discovering the brand, the initial investment can seem steep. But once convinced, one rarely goes back. Against Durex Play or System JO, Pjur consistently delivers a purer formulation and superior performance.
Pjur vs the competition
Pjur competes on the Swiss market against strong rivals. With a score of 8.0/10, the brand stands out for its build quality. Compared to alternatives available on KissKiss.ch, Pjur offers a value proposition that makes it a versatile choice for Swiss consumers.
Buy Pjur in Switzerland
Pjur products are available across Switzerland on KissKiss.ch. Whether you're in Zurich, Geneva, Basel, Bern or Lausanne, delivery is fast (24-48h), discreet and prices are in CHF. KissKiss.ch is the largest online adult shop in Switzerland with Swiss-based customer support.
Pjur delivery in Switzerland takes 24 to 48 business hours in neutral, discreet packaging. Prices are in CHF with no customs fees or surprises.
Strengths
- High-quality silicone-based or water-based formulas without irritating preservatives
- Silky long-lasting texture that does not get sticky or dry out quickly
- Wide range for every need: classic, anal, massage, warming
Weaknesses
- Silicone lubricants are not compatible with silicone sex toys
- Bottle format sometimes impractical for precise dosing
products Pjur
pjur Back Door Relaxing Anal Glide lubricant - 250 ml (silicone based)
CHF 54.90 View on KissKiss.ch
pjur Back Door Comfort Anal Glide Lubricant - 250 ml (water-based)
CHF 44.90 View on KissKiss.ch
Our Verdict
Pjur is simply the gold standard in intimate lubricants. Reliable, clinically tested formulas that deliver unmatched comfort and glide.
Who is it for? Recommended for anyone seeking a premium, body-safe and long-lasting lubricant.